donderdag 4 april 2024

Why XAI will be the Next Big Thing

Nothing new under the sun

Or should I use the expression “plus ça change, plus c’est la même chose”? Because what’s at stake in large language models (LLM) like ChatGPT4 and others is the trade off between the model’s fit, its accuracy on the one hand and transparency, interpretability, and explainability on the other. This dilemma is as old as classical statistics: a simple regression model may be inaccurate but it is easily readable for end users without a large background in statistics.

Anyone can read from a graphical representation that there is a correlation between the office surface, the location class and the office rent.  But high dimensional analysis results from a neural network are less transparent and interpretable, let alone explainable.

The same goes for LLMs: there is no way a human domain expert can fathom the multitude of weight matrices used in determining the syntax relationship between words.

About hard to detect hallucinations

Anyone can see nonsense coming out of ChatGPT like responses inconsistent with the prompt. But what about pure fiction represented in a factual consistent and convincing way? If the end user is not a domain expert he will have trouble recognising the output.

The mitigation is called RAG (Retrieval Augmented Generation. It’s a technique that enables experts to add their own data to the prompt and ensure more precise generative AI output. But… then we’re missing the whole point of generative AI: to enable a broader audience than domain experts doing tasks for which they had little or no training or education.

Domain expertise is needed in most cases

Generating marketing and advertising content may work for low level copy like catalogue texts but I doubt, it will deliver the sort of ads you find on Ads of the World https://www.adsoftheworld.com/

I grant you the use case of enhancing the shopping experience as a “domainless” knowledge generator.  But most use cases like drug discovery, health care, finance and stock market trading or urban design to name a few require domain knowledge to prevent accidents from happening.

ChatGPT has serious issues with accuracy
Only 7% of the citations were accurate!


Take health care: a study from Bhattacharyya et al in 2023[1]  identified an astonishing number of errors in references to medical research. Among these references, 47% were fabricated, 46% were authentic but inaccurate, and only 7% were authentic and accurate. My friend, a medicine practitioner, was already frustrated by people googling their symptoms and entering his cabinet with the diagnosis and the treatment; with this tool I fear his frustrations will only increase… Many more examples can be found in other domains[2].

Hallucations galore in Generative AI

Another evolution in AI is about moving away from tagging by experts and replacing this process by using Self-supervised Learning (SSL, no, not the network encryption protocol).  Today’s applications in medicine produce impressive results but again, this approach still requires medical expertise. In the context of generative AI, self-supervised learning can be particularly useful for pre-training models on large amounts of unlabelled data before fine-tuning them on specific tasks. By learning to predict certain properties or transformations of the data, such as predicting missing parts of an image (inpainting) or reconstructing corrupted text (denoising), the model can develop a rich understanding of the data distribution and capture meaningful features that can then be used for generating new content.

Enter XAI

The European Regulation on Artificial Intelligence (AI Act)[3] which is in the final implementation process is a serious argument for avoiding sorcerer’s apprentices. Especially in high-risk AI applications, such as those used in healthcare, transportation, and law enforcement, the AI Act will make those applications subject to strict requirements, including data quality, transparency, robustness, and human oversight. Additionally, the Act prohibits certain AI practices deemed unacceptable, such as social scoring systems that manipulate human behaviour or exploit vulnerabilities.

This will foster the use of explainable AI at least for domains where already existing legislation is requiring transparency, e.g. Sarbanes Oxley, HIPAA and others. Professionals in banking, insurance, public servants deciding on subsidies and grants, HR professionals evaluating CVs are just a few of the primary beneficiaries of XAI.

They will need models where humans can understand how the algorithm works and tweak it to test its sensitivity. By doing so, they will get a better understanding of how the model came up with a certain result.

In short, XAI models may be simpler but better governed and they will grow in usability as new increments are added to the existing knowledge base. As we speak, sector specific general models are being developed, ready for enhancing them with your specific domain knowledge.



[1] High Rates of Fabricated and Inaccurate References in ChatGPT-Generated Medical Content.

Bhattacharyya M, Miller VM, Bhattacharyya D, Miller LE.

Cureus. 2023 May 19;15(5):e39238. doi: 10.7759/cureus.39238. eCollection 2023 May.

PMID: 37337480 Free PMC article.

[2] Athaluri SA, Manthena SV, Kesapragada VSRKM, Yarlagadda V, Dave T, Duddumpudi RTS. Exploring the Boundaries of Reality: Investigating the Phenomenon of Artificial Intelligence Hallucination in Scientific Writing Through ChatGPT References. Cureus. 2023 Apr 11;15(4):e37432. doi: 10.7759/cureus.37432. PMID: 37182055; PMCID: PMC10173677.

vrijdag 2 februari 2024

Geospatial Data Warehouse and Spatially Enabled Data Warehouse: Turf Wars or Symbiosis?

Over the course of more than 25 years, I have been involved in numerous discussions between the GIS buffs and my tribe, the data warehouse team over where geospatial information should reside. 

Narnia map
A geospatial map of Narnia. What attributes should reside in the geospatial system?

Since almost all measures have a location aspect, the spatial data warehouse was promoted as the single source of truth, able to visualize data in an unparalleled way whereas the opponents stated that all you need is to define a good location dimension and the data warehouse could do without the expensive software and the scarce resources in the geospatial domain. 

I will spare you the avalanche of technical arguments back and forth between the two, leading to tugs of war between the teams and I propose an approach from the business user’s point of view.

The essential question is: “What information am I looking for?” Is it about one or more measures that need to be put in context using a majority of dimensions outside the geospatial domain, even if it includes DimLocation or is it exclusively related to questions “What happened or happens in this particular location, i.e. at this point, line or polygon?” , “What are the measures within a radius of point (x,y) on the map?” or “What is the intersect between location A and location B as far as measure Z is concerned?”.

It is clear that in the first case, the performance and cost of a classical data warehouse with a location dimension will prove to be the better choice. But if location is the point of entry to a query, then the spatial data warehouse is the smartest tool in the shed. 

Symbiosis is the way forward

There are many reasons why the two environments make sense. For executive and managerial information based on structured  data, the data warehouse has proven to be the platform of choice and will continue to do so. For location based analysis, the geospatial data warehouse outperforms the latter. At the same time it is much closer to operational analytics and it can even be a part of operational applications like CRM, SCM or any other OLTP system.

To enable symbiosis, the location dimension needs some connection to the geospatial system. Some plead for a simple snapshot of a shapefile, some want a full duplication of all geospatial data and their timestamp. The latter may lead to an avalanche of data as any little correction of the shape on the GIS system will send new time stamped data. This can’t be a workable situation. Either the snapshot ignores updates but takes in the original GIS object ID to secure a trace or it overwrites any location data and keeps the last version as an active one. Because the only objective here is to provide a path to analysts who need a deeper geospatial analysis of one or more measurements registered in the data warehouse. 

Let's open the debate

I am sure I have missed a few points here and there. Let me know your position on this issue via the comments or a personal message via the contact form on our website: https://www.linguafrancaconsulting.eu/ 

This is one of the topics of our course "ICT Focus Areas for Board Members & Management"







maandag 27 november 2023

Governing the Data Ingestion Process

“Data lakehousing” is all about good housekeeping your data. There is, of course, room for ungoverned data which are in a quarantine area but if you want to make use of the structured and especially the semi structured and unstructured data you’d better govern the influx of data before your data lake becomes a swamp producing no value whatsoever.

Three data flavours need three different treatments

Structured data are relatively easy to manage: profile the data, look for referential integrity failures, outliers, free text that may need categorising etc… In short: harmonise the data with the target model which can be one or more unrelated tables or a set of data marts to produce meaningful analytical data.

Semi structured data demand a data pipeline that can combine the structured aspects of clickstream or log files analysis with the less structured parts like search terms. It also takes care of matching IP addresses with geolocation data since ISPs sometimes sell blocks of IP ranges to colleagues abroad.

Unstructured data like text files from social media, e-mails, blogposts, document and the likes need more complex treatment. It’s all about finding structure in these data. Preparing these data for text mining means a lot of disambiguation process steps to get from text input to meaning output:

  • Tokenization of the input is the process of splitting a text object into smaller chunks known as tokens. These tokens can be single words or word combinations, characters, numbers, symbols, or n-grams.
  • Normalisation of the input: separating prefixes and/or suffixes from the morpheme to become the base form, e.g. unnatural -> nature
  • Reduce certain word forms to their lemma, e.g. the infinitive of a conjugated verb
  • Tag parts of speech with their grammatical function: verb, adjective,..
  • Parse words as a function of their position and type
  • Check for modality and negations: “could”, “should”, “must”, “maybe”, etc… express modality
  • Disambiguate the sense of words: “very” can be both a positive and a negative term in combination with whatever follows
  • Semantic role labelling: determine the function of the words in a sentence: is the subject an agent or the subject of an action in “I have been treated for hepatitis B”? What is the goal or the result of the action in “I sold the house to a real estate company”?
  • Named entity recognition: categorising text into pre-defined categories like person names, organisation names, location names, time denominations, quantities, monetary values, titles, percentages,…
  • Co-reference resolution: when two or more expressions in a sentence refer to the same object: “Bert bought the book from Alice but she warned him, he would soon get bored of the author’s style as it was a tedious way of writing.” In this sentence, “him” and “he” refer to “Bert”, “she” refers to “Alice” while “it” refers to “the author’s style”.

What architectural components support these treatments?

The first two data types can be handled with the classical Extract, Transform and Load or Extract, Load and Transform pipelines, in short: ETL or ELT. We refer to ample documentation about these processes in the footnote below[1].

But for processing unstructured data, you need to develop classifiers, thesauri and ontologies to represent your “knowledge inventory” as reference model for the text analytics. This takes up a lot of resources and careful analysis to make sure you come up with a complete, yet practical set of tools to support named entity recognition.

The conclusion is straightforward: the less structure predefined in your data, the more efforts in data governance are needed.

 

An example of a thesaurus metamodel

  

 

 

[1] Three reliable sources, each with their nuances and perspectives on ETL/ELT:

https://aws.amazon.com/what-is/etl/

https://www.ibm.com/topics/etl

https://www.snowflake.com/guides/what-etl

zaterdag 18 november 2023

Best Practices in Defining a Data Warehouse Architecture

This blogpost is part of a series of which the following posts have been published:

The opening statement

What is a data mesh?

Coherent business concepts keep the data relevant

In any data mesh architecture, the data warehouse is and will be a critical component for many reasons. First and foremost: some analytics need industrialised solutions, automating the entire flow from raw data tot finished reports. Structured data will always contribute to the analytical environment and will need a relational model to provide the foundation for analyses. In my experience, the most flexible and sustainable model is the process based star schema architecture from Ralph Kimball. In  one of my previous posts I have made the case for this approach.

 And in the context of a data lake project I positioned the Kimball approach as the best in class

The process diagram below tells the story of requirements gathering, ingesting all sorts of data in the lake and making the distinction between structured and unstructured data. Identifying the common dimensions and facts is crucial to make the concept work. Either you provide an increment to an existing data mart bus or you introduce a new process metrics fact table with foreign keys from existing and new dimensions.


Best practices in DWH
Managing structured and unstructured data in a data mesh environment

Making the case for the data warehouse as an endpoint of unstructured analysis

A lot of advanced analytics can be facilitated by the data lake. Think of text analytics, social media analytics and image processing. The outcomes of these analyses may find their way to the data warehouse. For example: polarity analysis in social media. Imagine a bank or a telecom provider capturing the social media comments on its performance. As we all know from customer feedback analysis, only the emotions two or three sigma away from the mean make it to social media. The client is either very satisfied or very dissatisfied and wants the world to know. Taking snapshots of the client’s mood and relating it to his financial or communication behaviour may yield interesting information. Already today, some banks are capturing their client’s mood to determine the optimum conditions to present their services. Aggregating these data may even provide macro-economic data correlating with the business cycle.

Have a look at the diagram below and imagine the business questions it can answer for you.

A high level star schema integrating social messages and their polarity with sales metrics

Think of time series: is there a some form of a leading indicator of sales in the polarity of this customer’s social messages?

If one of our products is the subject of a social media post, has this any (positive or negative) effect on sales of that particular product?

What social media sources have the greatest impact on our brand equity?

I am sure you will add your dimensions and business questions to the model. And by doing so you are realising one of the main traits of a data mesh: delivering data as a product.

I hope I have made my point clear: even in the most sophisticated data lakehouse supporting a data mesh architecture, the data warehouse is not going away.

In the next blog article we will focus on governing the data ingestion process.

Stay tuned!


zaterdag 11 november 2023

Start with Defining Coherent Business Concepts

Below is a diagram describing the governance process of defining and implementing business concepts in a data mesh environment. The business glossary domain is the user facing side of a data catalogue whereas the data management domain is the backend topology of the data catalogue. It describes how business concepts are implemented in databases, whether in virtual or persistent storage.

But first and foremost: it is the glue that holds any dispersed data landscape together. If you can govern the meaning of any data model, any implementation of concepts like PARTY, PARTY ROLE, PROJECT, ASSET and PRODUCT to name a few, the data can be anywhere, in any form but the usability will be guaranteed. Of course, data quality will be a local responsibility in case global concepts need specialisation to cater for local information needs.


Business perspective on defining and implementing a business concept for a data mesh

FAQ on this process model

Why does the process owner initiate the process?

The reason is simple: process owners have a transversal view on the enterprise and are aware they organisation needs shareable concepts.

Do we still need class definitions and class diagrams in data lakehouses?

Yes, since a great deal of data is still in a structured ”schema on write” form and even unstructured or “schema on read” data may benefit from a class diagram creating order in and  comprehension from the underlying data. Even streaming analytics use some tabular form to make the data exploitable.

What is the role of the taxonomy editor?

He or she will make sure the published concept is in synch with the overall knowledge categorisation, providing “the right path” to the concept.

Is there always need for a physical data model?

Sure, any conceptual data model can be physically implemented via a relational model, a NoSQL model in any of the flavours or a native graph database. So yes, if you want complete governance from business concept to implementation, the physical model is also in scope. 

Any questions you might have?

Drop me line or reply in the comments.

The next blog article Best Practices in Defining a Data Warehouse Architecture will focus on the place of a data warehouse in a data mesh.



dinsdag 31 oktober 2023

Defining a Data Mesh

Zhamak Dehgani cornered the concept of a data mesh in 2019. The data mesh is characterised by four important aspects:

  • Data is organised by business domain;
  • Data is packaged as a product, ready for consumption;
  • Governance is federated
  • A data mesh enables self-service data platforms.

Below is an example of a data mesh architecture. The HQ of a multinational food marketer is responsible for the global governance of customers (i.e. retailers and buying organisations), assets (but limited to the global manufacturing sites), products (i.e. the composition of global brands) and competences that are supposed to be present in all subsidiaries. 

The metamodels are governed at the HQ and data for the EMEA Branch are packaged with all the necessary metadata needed for EMEA Branch consumption. These data products are imported in the EMEA Data Mesh where they will be merged with EMEA level data on products (i.e. localised and local brands), local competences, local customer knowledge and local assets like vehicles, offices…


Example of a data mesh architecture, repackaging data from the HQ Domains into an EMEA branch package

The data producer’s domain knowledge and place in the organisation enables the domain experts to set data governance policies focused on business definitions, documentation, data quality, and data access, i.e. information security and privacy. This “data packaging” enables self-service use across an organisation.

This federated approach allows for more flexibility compared to central, monolithic systems. But this does not mean traditional storage systems, like data lakes or data warehouses cannot be used in a mesh. It just means that their use has shifted from a single, centralized data platform to multiple decentralized data repositories, connected via a conceptual layer and preferably governed via a powerful data catalogue.

The data mesh concept is easy to compare to microservices helping business audiences understand its use. As this distributed architecture is particularly helpful in scaling data needs across complex organizations like multinationals, government agencies and conglomerates, it is by no means a useful solution for SME or even larger companies that sell a limited range of products to a limited type of customers.

In the next blog Start with defining coherent business concepts we will illustrate a data governance process, typical for a data mesh architecture. 

dinsdag 24 oktober 2023

Why Data Governance is here to stay

More than a fairly stable Google Trend Index, proving that Data Governance issues won’t go away is the fact that “Johnny-come-lately-but-always-catches-up-in-the-end” Microsoft is seriously investing in its data governance software. After letting the playing field for innovators like Ataccama, Alation,  Alex Solutions and Collibra, Microsoft is ramping the functionality of its data catalogue product, Purview.

 

Google Trend Index "Data Governance"
Google Trend Index on "Data Governance"

The reason for this is twofold: the emerging multicloud architectures as well as the advent of the data mesh architecture driving new data ecosystems for complex data landscapes.

Without firm data governance processes and software supporting these processes, the return on information would produce negative figures.

In the next blog Defining a Data Mesh  I will define what a data mesh is about and in the following blog articles I will suggest a few measures needed to avoid data swamps. Stay tuned!