Business Intelligence has come a long way. From the static, rigorous decision support systems to the agile BI architectures and the volatile Big Data stores... It has been a journey filled with success and failure, with never ending discussions about which architecture would provide a robust future proof delivery platform.
With social analytics as a new addition to real time BI, another discussion is opened:
where and how is (near-) real time BI worth the investment?
And what aspects need to be considered to produce a balanced investment appraisal?
These are the topics I will address in this article which is published here.