- Big Data reducing traffic jams (to stick close to the real oil world)
- Big Data improving the product-market match to the level of one to one, tailoring product specifications and promotions to individual preferences,
- Big Data improving diagnostics and treatments in health care combining the wisdom of millions of health care workers and logged events in diagnostics epidemiologic data, death certificates etc...
- Big Data and reduction of energy consumption via the smart grid and Internet of things to automate the match between production and consumption,
- Big Data in text mining to catch qualitative information on a quantitative scale improving the positioning of qualitative discriminants in fashion, music, interior decorating etc... and of course... politics Ask the campaign team from 44th President of the United States and they will tell you how Big Data oiled their campaign.
dinsdag 20 augustus 2013
A Short Memo for Big Data Sceptics
In an article in the NY Times from 17th August by James Glanz, a few Big Data sceptics are quoted. Here is a literal quote: Robert J. Gordon, a professor of economics at Northwestern University, said comparing Big Data to oil was promotional nonsense. “Gasoline made from oil made possible a transportation revolution as cars replaced horses and as commercial air transportation replaced railroads,” he said. “If anybody thinks that personal data are comparable to real oil and real vehicles, they don’t appreciate the realities of the last century.” I respectfully disagree with the learned scholar: the new oil is a metaphor for how our lives have changed through the use of oil in transportation. Cars and planes have influenced our social lives immensely but why shouldn't Big Data do so in equal or even superior order? Let me name just a few: